NextRep — Fractional CMO for Health, Wellness & Fitness Brands

YourBio Health

Reframing a breakthrough device around the real pain of blood collection

YourBio had a category-defining product — TAP, a needle-free blood collection device — and a brand that didn't reflect it. They were chasing procurement executives while the people who lived the problem daily, lab techs, nurses, and pediatricians, weren't even in the conversation. 170 inbound leads in year one.

We rebuilt the story around the real pain of blood collection. Shifted the audience. Replaced sterile clinical creative with warm, consumer-style imagery that anyone could feel in a second. Every touchpoint rebuilt — website, decks, sales tools — connecting empathy to outcomes to economics.

600%

YoY lead growth

1,204

Inbound leads (yr 2)

Acquired

by Hims & Hers

Positioning · Brand Story · Creative Direction · Demand Gen · Go-to-Market

Sans

Rapidly scaling, while remaining first-order profitable

Joined as fractional CMO for a fast-growing air and water purification brand with almost no marketing infrastructure. In less than a year, onboarded new agencies, launched new channels including PR and affiliate, and built out capabilities across paid, owned, and earned media. Eventually helped hire a full-time marketing team to own what we built.

Grew the brand from $10M to $70M in ARR in under a year.

ARR growth

$10M→$70M

In under a year

Fractional CMO · Paid · PR · Affiliate · Agency Management · Team Building

Yohana

Rebuilt a stalled acquisition engine and cut cost per customer by 80%

Took over a paid acquisition program with rising CPAs and no clear channel strategy. Rebuilt targeting, creative, and funnel architecture across paid and owned channels. Cut cost per acquisition by 80% while sustaining volume — and tripled conversion rate in the process.

80%

CAC reduction

3×

Conversion rate

Paid Acquisition · Funnel Strategy · Creative Direction · CRO

The Skills

Built the org, wrote the playbook, drove the growth

Joined as one of the earliest employees and built the entire marketing function from scratch — strategy, team, channels, and creative. Took the product from concept through launch to growth. Landed TechCrunch coverage on launch day and used that momentum to drive 5,000 paying customers within the first 90 days.

5,000

Paying customers

Days to scale

TechCrunch

Launch day coverage

Marketing Org Build · Launch Strategy · PR · Growth

imaware

Embedded leadership that went deep into the business

Served as full fractional CMO across strategy, team building, and execution. Built the marketing team, owned agency relationships, and drove growth across every channel. Full ownership, full accountability — indistinguishable from an internal hire.

YoY revenue

Full

CMO ownership

Fractional CMO · Team Building · Brand · Growth

Galileo Learning

16% enrollment growth and 10x creative output in a single season

Brought in as Fractional CMO at the start of enrollment season with a 7-figure budget and a funnel that had room to grow. Marketing was launching too late, creative output was thin, and the agency infrastructure wasn't built for the pace the brand needed.

Repositioned the entire marketing calendar to get upstream of the decision cycle before competitors. Rebuilt the agency roster from scratch, launched new paid channels, and shifted to a high-velocity creative model — 10x the ad volume of the prior year, tested in-market in real time.

+16%

YoY enrollment

+20%

New family acquisition

10x

Ad creative volume

Fractional CMO · Paid Media · Creative Strategy · Agency Management

Client reviews

Dan not only brings abundant expertise to the table, but a level of energy and commitment that is genuinely inspiring. He truly hustles on behalf of his clients.

Erik Korem, PhD

Founder & CEO, AIM7

While Next Rep is fractional, you'd never know it — the impact went deep into the business and every effort was made to support the company in every way asked.

Paul Owen

President, imaware

The ultimate partner — trusted professional, hands-on advisor, and expert marketer. He integrated fast and delivered immediate, lasting impact from day one.

Shea Balish

Founder, Curv Health

Takes the stress out of ads and analytics — delivering the reports and results you need without the overhead of a full-time hire. You're in the right place.

April Budney

CEO, Old Whaling Co.

Strategy
is cheap.
Execution
is everything.

Reframing a breakthrough device around the real pain of blood collection

Rapidly scaling, while remaining first-order profitable

Rebuilt a stalled acquisition engine and cut cost per customer by 80%

Built the org, wrote the playbook, drove the growth

Embedded leadership that went deep into the business

16% enrollment growth and 10x creative output in a single season

Let's build together.

Strategyis cheap.Executionis everything.

Reframing a breakthrough device around the real pain of blood collection

Rapidly scaling, while remaining first-order profitable

Rebuilt a stalled acquisition engine and cut cost per customer by 80%

Built the org, wrote the playbook, drove the growth

Embedded leadership that went deep into the business

16% enrollment growth and 10x creative output in a single season

Let's build together.

Strategy
is cheap.
Execution
is everything.