NextRep — Fractional CMO for Health, Wellness & Fitness Brands

01Thesis

Founders in health, wellness, and fitness don't need another strategy deck. They need someone to run marketing.

Agencies deliver slides and disappear. A full-time CMO costs $400K+ before proving a single channel. Junior hires can't build the engine you need at the pace investors expect.

Next Rep is an embedded senior operator — same person from positioning through pipeline. Inside the team. Weekly cadence. AI-leveraged delivery. Accountable to outcomes, not hours.

Selected Work

02 · Six engagements, 2016–2025

01 / YourBio Health

Medical Device · B2B2C · Acquired by Hims & Hers

Reframed a breakthrough device around the real pain of blood collection.

YourBio had TAP — a category-defining needle-free device — paired with a brand chasing procurement executives instead of the clinicians living the problem daily. We rebuilt the story, shifted the audience, and replaced sterile clinical imagery with creative anyone could feel in a second. 170 inbound leads year one. 1,204 in year two.

600%

YoY lead growth

1,204

Inbound leads, yr 2

Acquired

By Hims & Hers

02 / Sans

CPG · DTC · Air & Water

Rapidly scaling while staying first-order profitable.

Joined as fractional CMO with almost no marketing infrastructure in place. Onboarded new agencies, launched new channels including PR and affiliate, and built full capabilities across paid, owned, and earned media — then hired the full-time team to own what we built. $10M to $70M ARR in under a year.

7×

ARR growth

$10M → $70M

In under a year

03 / Yohana Yohana

Wellness · Subscription · Panasonic-backed

Rebuilt a stalled acquisition engine. Cut CAC by 80%.

Inherited paid acquisition with rising CPAs and no clear channel strategy. Rebuilt targeting, creative, and funnel architecture across paid and owned — cost per acquisition down 80% while sustaining volume, and tripled conversion in the process.

−80%

Cost per acquisition

3×

Conversion rate

04 / The Skills

EdTech · B2C · Early-stage

Built the org. Wrote the playbook. Drove the growth.

Joined as one of the earliest employees and built the marketing function from scratch — strategy, team, channels, creative. Took the product from concept through launch to scale. Landed TechCrunch coverage on launch day and drove 5,000 paying customers within the first 90 days.

5,000

Paying customers

90 days

To scale

TechCrunch

Launch coverage

05 / imaware imaware

Digital Health · DTC Diagnostics

Embedded leadership that went deep into the business.

Full fractional CMO across strategy, team building, and execution. Built the marketing team, owned agency relationships, and drove growth across every channel. Full ownership, full accountability — indistinguishable from an internal hire.

2×

YoY revenue

Full CMO

Ownership

06 / Galileo Learning

Kids & Family · Education · 7-figure budget

16% enrollment growth. 10× creative output. One season.

Brought in as fractional CMO at the start of enrollment season. Repositioned the marketing calendar upstream of the decision cycle, rebuilt the agency roster from scratch, and shifted to a high-velocity creative model — 10× the ad volume of the prior year, tested in-market in real time.

+16%

YoY enrollment

+20%

New families

10×

Ad creative volume

03What Founders Say

Dan brings abundant expertise and a level of energy and commitment that is genuinely inspiring. He truly hustles on behalf of his clients.

Erik Korem, PhDFounder & CEO, AIM7

While Next Rep is fractional, you'd never know it — the impact went deep into the business and every effort was made to support the company.

Paul OwenPresident, imaware

The ultimate partner — trusted professional, hands-on advisor, and expert marketer. Integrated fast and delivered immediate, lasting impact from day one.

Shea BalishFounder, Curv Health

Takes the stress out of ads and analytics — delivering the reports and results you need without the overhead of a full-time hire.

April BudneyCEO, Old Whaling Co.

Operators for 18+ health, wellness & fitness brands

04Scope

Full-stack marketing, end-to-end.

Traditional CMO scope, executed by one senior operator. No handoffs, no junior substitutions. Same person from strategy through pipeline.

01Strategy

Go-to-market & positioning

Go-to-market planning
Brand positioning
Competitive analysis
Channel strategy
Budget allocation
Quarterly & board reporting

02Growth

Paid, owned & earned

Paid media management
Performance creative
SEO & content
Email & lifecycle
Affiliate & influencer
CRO & attribution

03Leadership

Team & agency ownership

Fractional CMO
Marketing team building
Agency management
Cross-functional alignment
Sales enablement
Brand partnerships

One operator. A team's worth of output.

AI-leveraged delivery across analytics, creative, and planning — the multiplier that makes senior solo operation possible at startup speed.

04AI Analytics

Segmentation & clustering
Voice of consumer analysis
Attribution modeling
Competitive monitoring
Reporting & dashboards
Performance analytics

05Creative Production

Static ad production
Video ad editing
Landing page development
Copywriting at scale
Customer avatar development
Creative analytics

06Business Planning

Business modeling
P&L scenarios
Board & investor reporting
Budget allocation
Market sizing
Forecast & analysis

05Engagement

Retainer-based. Scoped to you. Not shoved into a tier.

Every engagement is a retainer relationship — scoped to your stage, budget, and ambition. Cash, term length, and equity all flex. What doesn't flex: embedded, senior, accountable to outcomes.

01

Free strategy call

You leave with a clear audit and three growth opportunities — regardless of whether we work together.

02

Scope together

Engagement built around your stage, budget, and ambition. No packages, no tiers.

03

Work begins

Embedded, accountable, and moving fast from day one. Inside the team, operator velocity.

Let's build together.

The first call is free. You'll leave with a clear audit and three immediate growth opportunities — whether we work together or not.

Book a call ↗ dan@nextrep.co

Strategy is cheap.Execution is everything.