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Number of customers on the AIM7 waitlist, as of May 2023
The percentage of customers to renew their AIM7 membership
Total dollars spent on acquisition marketing
Number of customers on the AIM7 waitlist, as of May 2023
The percentage of customers to renew their AIM7 membership
Total dollars spent on acquisition marketing
Next Rep Marketing helped AIM7 identify its potential customer "pain points" and turned them into product features, creating new solutions to increase adoption and to drive long-term retention. Early research indicated that consumers would be impacted by three key "pain points", including the app not being available to download in App Store, the average customer not "seeing results" immediately & AIM7 not having any brand identity.
Next Rep Marketing encouraged AIM7's founder, Erik Korem, to turn these pain points into "features", leaning into the challenges, as opposed to ignoring them.
First up, AIM7 decided to implement a product wait list, eliminating the need for an App Store experience, driving the entire sign-up flow through a user flow consisting of Typeform (onboarding), Stripe (payment processing) and TestFlight (app downloads). Exclusivity became a feature, as the brand only allowed users to "apply" and be "selected" into the latest "coaching groups" that launched every two weeks.
Secondly, to tackle the product challenges - AIM7 introduced live Zoom sessions to occur every few days between Coaching Group members and employees of the company. These live Zoom sessions were designed to occur on days where we expected retention to suffer, bringing additional value to the consumer, while educating them on what to expect.
Lastly, Next Rep Marketing assisted AIM7 in building an organic content flywheel designed to drive growth without spending an a single dollar on paid advertising. AIM7 leaned heavily into affiliate marketing, identifying and partnering with content creators in the health, wellness & fitness space - using them to help build the AIM7 brand, while also driving new users into the AIM7 waitlist and ongoing coaching groups.
Answers to the burning questions in your mind.
No, of course not. And while there are folks who tie their compensation to your metrics, I find that this behavior leads to these agencies making bad decisions, for their own benefit. Everything I do, we'll do together, with your approval & a complete level of transparency.
No, absolutely not. When you decide to work with Next Rep Marketing, I complete the work that I promise. In some scenarios, I will help facilitate certain tasks through freelance subject matter experts, with 100% transparency (and only if this solution is best for your organization)
I charge $350 / hour for a no commitment consulting call. You can book these, at your convenience, via this link
Like any new relationship, we'll find our agreed upon working style. I'm happy to revise my output, based on your feedback.
What did one plate say to the other plate? Dinner's on you tonight.
If you're reading this, I hope you know that I value my relationships more than anything. If you don't enjoy a good dad joke, I'm probably not the right fit for you.
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